What Is a Link Audit?

For SaaS businesses, organic search traffic isn’t just helpful—it’s often the lifeblood of customer acquisition and revenue. This makes your backlink profile one of your most valuable (and vulnerable) SEO assets. A proper link audit gives you clear visibility into which sites are linking to you and how these connections actually impact your search visibility.

Here’s the catch: Google cares far more about link quality than sheer numbers. Those questionable links from spammy directories or irrelevant sites? They’re not just useless—they can actively hurt you. One penalty from low-quality backlinks might suddenly tank your rankings, leaving potential customers unable to find you when they search.

Regular audits help you:

• Spot toxic links that need removing;
• Recover lost opportunities from broken or removed backlinks;
• Compare your profile against competitors’ gaps;
• Target high-value sites that strengthen your authority.

Skip these regular checkups, and you might not notice toxic backlinks quietly stacking up against you. Over time, they’ll erode your hard-earned SEO gains. This isn’t just about maintenance—consistent audits are what separate fleeting rankings from sustainable growth.

Option 1: In-House Link Audits

When you handle link audits internally, your own SEO team takes charge, reviewing existing backlinks, flagging problematic ones, and uncovering new linking opportunities. This method shines when you already have an experienced SEO team with enough bandwidth to conduct thorough audits.

The biggest advantage? Complete control. You maintain oversight of every decision, ensuring everything aligns perfectly with your broader SEO strategy. But there’s a catch: you’ll need significant resources to do it right. We’re talking about skilled team members, dedicated time, and professional-grade tools to get accurate, actionable results.

Pros:

• Full control – Direct oversight of the audit process.
• Product expertise – In-house teams know the SaaS product and audience best.
• Cost-efficient – No extra spend if SEO skills exist internally.

Cons:

• Time-intensive – Manual audits divert resources from other priorities.
• Tool limitations – Often lack access to premium SEO software.
• Potential blind spots – Familiarity may cause overlooked issues.
• Accuracy risks – Mistakes in link evaluation could hurt SEO.

When In-House Audits Make Sense

For small SaaS companies with an experienced SEO team already on staff, handling link audits in-house makes perfect sense. This approach is especially practical when you don’t have an overwhelming number of backlinks to review. And if you’re already using professional tools like Ahrefs, SEMrush, or Majestic, you’ve got everything you need to run complete audits yourself – no need to bring in outside help.

Option 2: Outsourced Link Audits

Outsourcing link audits to an SEO agency or specialist can be an efficient alternative, especially for companies lacking in-house expertise or resources. Professional auditors bring specialized tools, unbiased perspectives, and structured processes to identify harmful backlinks and optimization opportunities more effectively.

Pros:

• Premium tools – Agencies use advanced SEO software for precise data.
• Specialized expertise – Pros spot issues faster with extensive audit experience.
• Fresh perspective – External teams offer unbiased insights.
• Saves time – Frees internal teams for strategic work.
• Actionable reports – Detailed findings with clear recommendations.

Cons:

• Higher cost – Adds to operational expenses.
• Vetting needed – Quality varies between providers.
• Less direct control – Requires alignment with external partners.

When Outsourcing Makes Sense

For fast-growing SaaS companies, outsourcing link audits can be a game-changer. As these businesses scale quickly, they need SEO solutions that can keep up—and external experts provide exactly that. It’s also perfect for teams without dedicated SEO staff who still need professional backlink analysis.

When you’re dealing with Google penalties or unexpected ranking drops, bringing in an outside expert makes even more sense. They offer fresh eyes and specialized knowledge to not only diagnose problems but also create an effective recovery plan.

How to Choose the Right Link Audit Provider

Let’s be real—not all link audits are created equal. If you’re outsourcing yours, you need a provider that actually moves the needle, not just another vendor handing you a spreadsheet. Here’s what to look for:

1. They Use (and Cross-Check) the Right Tools

A top-tier agency doesn’t just trust a single tool–they cross-check data across Ahrefs, Moz, and Majestic to ensure accuracy. After all, flawed data means flawed strategies.

Here’s why this matters: One platform might label a link as toxic while another reveals it’s driving valuable traffic. Skilled auditors dig deeper, manually reviewing factors like domain relevance, anchor text, and link placement (is it a genuine editorial link or shady footer spam?). They’ll also analyze historical link growth to detect suspicious spikes that could raise red flags with search engines.

2. They Give You Strategy, Not Just Data

Anyone can dump a list of backlinks in your lap. What you really need is a partner who says:

• “These 20 links are toxic—here’s how to disavow them without accidentally nuking good links.”
• “You’re missing links from these 5 industry hubs—let’s prioritize outreach to these editors.”
• “Your competitor’s backlinks from [specific high-DA site] are replicable—here’s the contact and pitch angle.”

If their report doesn’t translate into clear next steps, keep looking. Bonus points if they segment recommendations by priority (e.g., “fix this now” vs. “monitor this quarter”).

3. They Speak SaaS and B2B Fluently

A generalist SEO shop might miss nuances like:

• How bottom-funnel keywords differ for a freemium vs. enterprise SaaS.
• Why niche directories like G2 or dev communities (e.g., GitHub) matter more than generic directories.
• The role of technical documentation and API links in building authority.

Ask for case studies—if their portfolio is all e-commerce or local businesses, they probably won’t grasp your challenges. For example, a SaaS audit should analyze links from integration partners, which often pass equity but get ignored by generalists.

4. They Communicate Like Humans (Not Robots)

The best auditors break down technical risks in plain terms. If their sample reports read like a jargon-filled autopsy, imagine how helpful their ongoing support will be. 

A good example is 3XE Digital, which specializes in link-building audits. Their process includes full backlink scans using trusted SEO tools, thorough quality checks to remove spam, and competitive analysis to uncover new opportunities. They also provide toxic link removal, disavow file creation, and custom recommendations to strengthen your link profile.

Final Decision: In-House vs. Outsourced?

In-house audits may cut costs if you have the right tools and a skilled team—but they’re slower, and your results depend entirely on your team’s expertise. This might suffice for basic checks, but if you need advanced fixes or a real competitive advantage, you’ll quickly run into limitations.

Outsourcing costs more but brings faster results, expert insights, and top-tier tools most SaaS teams lack. Agencies spot hidden issues, implement proven strategies, and scale with your growth. If SEO is a priority, outsourcing is often a better long-term investment.

Conclusion

Link audits are crucial for SaaS companies—they spot harmful backlinks, reclaim missed opportunities, and boost SEO performance. While in-house audits save money if you have the right tools and skills, they’re slow and limited. Outsourcing costs more but offers faster, expert-driven results, making it ideal for businesses focused on scalable growth. For most SaaS brands, working with an agency ensures the strategic expertise needed to drive organic success.

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What is Automated Market Making (AMM)?

Before we talk about what AMM is, it’s important to understand what it isn’t. AMM is not a trading strategy, nor is it a trading method. Rather, it’s a type of trading that uses a specific set of instructions to maximize trading speed and efficiency. Essentially, when you’re using an automated trading method, you’re letting a computer program make the decisions for you. You’re the one who programs the computer, so you’re ultimately in control of what it does. But once you set the rules, you can sit back and let the computer do all of the trading for you.

How Does Automated Market Making Work?

Automated market making works by setting a trading goal and finding a way to meet that goal as quickly as possible. Traders using AMM will often set a goal like “fill 80% of my order book within 1 second”. Then, they select an algorithm to help them meet that goal. There are a few different algorithms that can be used for AMM, but they all work similarly. They will scan the order book to find the best trading opportunities and then use your trading system to quickly place an order. While your order is executing, they’ll move to find another great opportunity and keep trading. This cycle continues until the goal has been met.

Pros of Automated Market Making

– Speed – One of the biggest advantages of using AMM is the speed at which it can execute your trades. Because it’s a computer program, you don’t have to wait until someone else is ready to take your trade. You’re also not limited by how quickly your internet connection moves data. You can get information almost instantly — and act on it just as quickly. – Cost – Another advantage of automated market making is that it has a lower cost than traditional trading methods. This is because it doesn’t require any people. Traders do incur some costs, like hiring programmers to build the algorithm and pay for the computers needed to run it. But these costs are much lower than hiring a team of people to trade for you. – Consistency – Another advantage of automated market making is that it’s consistent. This system is designed to be fully automated and to only stop when it’s met its trading goal. As long as it has a trading goal, it will continue trading until that goal is met.

Cons of Automated Market Making

– Not All Trading Strategies Work With AMM – The biggest disadvantage of automated trading is that it works best for some trading strategies but not for others. Some strategies, like looking for mispriced stocks, don’t work when you fully automate them. – Requires a Trading Strategy – Another disadvantage of automated market making is that it requires a trading strategy. This system can’t come up with a trading plan on its own. It needs a clear trading goal and instructions on how to meet that goal. This can be a disadvantage if you don’t have a trading strategy in place. That’s why it’s important to find a trading strategy that works well with automated trading. – Lack of Trader Discipline – Another disadvantage of automated trading is that it requires trader discipline. You have to stick to the rules of your algorithms and not deviate from them unless you want to risk damaging your earnings. Your algorithm might not place the best trades all the time, but it’s important to stick to the rules and let the computer do the trading for you. – Lack of Human Touch – Another disadvantage of automated market making is that it lacks human touch. It might not make the best decisions for your portfolio, but it is consistent. It will never get tired and miss out on opportunities. It will always be ready to make trades and meet your trading goals. You’ll never be able to say, “I’m too tired to trade right now.”

Tips for Getting Started with Automated Market Making

– Find a Trading Strategy That Works Well With AMM – As we discussed above, automated market making works best with some trading strategies but not with others. Before you start using AMM, make sure that you’ve found a trading strategy that works well with this system. – Test Your Trading Strategy with AMM – Another tip for getting started with automated market making is to test your trading strategy with AMM. Make sure that your algorithms are working the way that you expect them to and that they can meet your trading goals. – Hire a Programmer to Program Your Algorithms – Another tip for getting started with automated market making is to hire a programmer to program your algorithms. Traders can program their own algorithms, but it can be a complicated process. It’s much easier to hire someone who knows what they’re doing to program them for you.

Resources for Automated Market Making

– Resources for Automated Market Making – There are some great resources for those who want to use automated market making. There are many websites, blogs, and forums that cover the basics of how AMM works and different trading strategies that work well with this system. There are also some great online courses that can help walk you through the process of creating your own algorithms and trading systems. If you’re ready to get started using automated market making, make sure to do your research and find a strategy that works well for you. By the end of this guide, you’ll be well-equipped to make informed decisions about whether or not AMM is right for you.

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If you are thinking of developing an app as a means of generating revenue, there are a lot of different factors that you need to take into consideration. But remember that if money is your primary motivation, you may want to rethink your plans.

What Impact Does the Platform Have on the Potential Earnings?

Your choice of platform may have a big impact on the earnings you can potentially make due to variances in market share, purchasing power, and the general popularity of the platform. Statcounter estimates that iOS has a market share of around 27 percent, whereas Android has an almost 73 percent share of the market. However, if you consider each area on its own, you’ll see a dramatic change in the overall picture.

What are the Types of Revenue Models?

It is crucial to evaluate the monetization model you will use for the application after selecting the platforms on which the app will run. As a result, because there are already millions of applications, you don’t have to design anything new when the most effective monetization models are already known and tested.

In order to have a better understanding of the revenue models that are used most often, let’s begin by categorizing all of the models into the following three categories:

Free apps: The applications in this category do not include any in-app purchases or other forms of paid content. Apps available without charge may be downloaded and used without a fee.

Partially free apps (Freemium): At the moment, this particular method of making money is the one that is used the most. Freemium applications are available for download without cost, but they have feature limits. The user will be required to pay to unlock all of the app’s functionality and enjoy using it to its full potential.

Paid apps: Downloading a paid app often requires money unless the app is offered for a limited time for free during a trial period. However, after the free trial time is complete, the user will be required to pay to keep using the application.

Which Types of Mobile Applications Bring in the Most Earnings?

During the COVID-19 pandemic, home quarantine measures were used to slow down the disease’s progression and limit its spread. People were forced to stay inside their homes, where their smartphones served as the only means of communication with the outside world. In addition, we anticipate that mobile will dominate an even larger portion of our lives during the next several years. The total amount of time spent in the primary “at-home” app categories is expected to exceed 1.3 trillion hours on Android smartphones alone in 2021.

Game Apps

The international market for mobile games is expanding at a fast rate. It already accounts for 72 percent of all money spent in app stores. The total amount of money consumers spend in the gaming industry hit $120 billion in 2021.

Dating Apps

The number of people who use dating apps to find a partner will continue to grow in popularity over the next several years. In terms of money, in 2020, customers spent over $3 billion on online dating, with 560 million dating app downloads.

Entertainment Apps

Streaming services are becoming more popular as an alternative to cable television among consumers looking to satisfy their entertainment needs. The success of these applications can be linked to the more direct and individualized distribution. In 2021, consumers in the United States had an average of 9.5 video streaming apps loaded on their smartphones, which is an increase of 85 percent from 2019. Consumers are looking for more content alternatives due to the COVID-19 epidemic.

Health and Fitness Apps

In the middle of lockdowns caused by COVID-19, at-home fitness applications broke new records for the amount of money spent by consumers and achieved extraordinary revenue growth in 2020. For instance, Peloton’s worldwide revenue increased from just under 734 million US dollars in 2019 to over 1.46 billion US dollars in 2020, almost doubling the previous year’s figure. The trend toward consumers changing their mobile habits and businesses adopting long-term plans for remote work is likely to continue driving growth in the home fitness industry through 2021. According to research published by Reports and Data, the worldwide market for fitness apps is projected to reach $14.64 billion by the year 2027.

Miscellaneous Apps

Several additional app categories can generate significant revenue even on a lesser scale. For instance, educational applications can provide you with a profitable industry and the opportunity to have a constructive effect on people’s lives.

Key Takeaways

The question “How much money can apps make?” may not have a definitive answer. However, the data on the income generated by various applications can help give you a broad knowledge of the topic. Games and entertainment apps, for instance, have the potential to rake in billions of dollars. However, there is also a substantial profit potential in less complex applications and in smart devices.

Orangesoft’s primary objective is to facilitate the expansion of clients’ businesses via the development of cutting-edge mobile applications. Get in touch with us for a free consultation if you are at a loss as to how you can design a mobile app that is both functional and cost-efficient.

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According to Satya Nadella , CEO and new chairman of Microsoft, “In the past, when you thought about software (development), you thought about the people writing the code. In software 2.0, you teach the software to learn from the data.” Nadella was talking about moving to a data-driven approach to software development.

Data-driven software development is not a new concept, but it has found new applications thanks to advances in artificial intelligence and the Internet of Things. For example, the popularity of Python has increased dramatically because of its integration with data science and artificial intelligence.

Because data-driven development is better aligned with business operations than traditional approaches to software development, this method is sure to become even more common as companies seek to build scalable systems .

Data-driven software is central to modern software development. Companies like Google, Amazon, and Facebook have built their success on a data-driven culture. They conduct tens of thousands of experiments every day using data to make better-informed decisions about everything, including product design, hiring algorithms and customer service.

Data science is transforming the way businesses operate by providing more accurate and actionable information about customers and products. It has also radically changed the way software engineers work, allowing them to create products that are more responsive to customer needs.

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When Brendan O’Leary, Senior Development Evangelist at GitLab, was asked what testing best practices he recommends to avoid release delays, he, said, “The more you can consolidate, automate and integrate testing into your entire DevOps flow, the bigger the dividends will be.”

When testers use disparate tools to create and run tests, and developers use different tools for product deployment, the proliferation of different tools makes it difficult for organizations to create a unified DevOps flow where teams can more easily collaborate and share information. As a result, these organizations often find that testers and developers duplicate efforts and work on different goals.

O’Leary also recommends starting with automated testing rather than including it in the latter stages. According to him, “While it may be a preliminary investment to start with, the benefit will be that once you have an automated testing program in place, it will be much easier to repeat than to start from scratch.

If you have a solid foundation, such as a deployment pipeline with automated testing, it’s much easier to integrate additional testing tools for specific use cases. This is where DevOps practices can help accelerate the overall development cycle and improve software delivery performance .

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The growing popularity of code-free platforms will change the way we think about software and open up new horizons for a whole new group of “developers.

For Wade Foster, CEO of Zapier, code-free development is about empowerment. As for the future of code-free development, he is very optimistic and believes that :

• In less than a year, there won’t be more code than coding products.
• The first product without code will go public within the next five years.
• Within the next five years, more will be using tools without code.

He’s not the only one who shares these hopes. Gartner predicts that by 2024, 65% of all application development will be low-code, which is considered a revolution .

Indeed, code-free development is democratizing the development process, providing the ability to create scalable technology solutions to a much wider audience and making them easier to use across all industries. Code-free solutions will undoubtedly accelerate innovation and new software products. After all, anyone with a good idea can start a new business with a well-scalable, efficient and customizable product.

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